Tuesday, January 23, 2007

In China Google Plays Second Fiddle

Google continues to fight for market share in China, one of the fastest growing economies in the world and the cornerstone of many a CEO's global expansion plans. Currently Baidu, the Chinese search engine giant, commands a 70% share of search. With the Chinese travel and hospitaliy sector continuing its meteoric growth, knowledge and understanding of the Chinese consumer should be paramount.

Tuesday, November 21, 2006

Orbitz Lands with Another Agency

Mullen, an Interpublic company, snatched up Orbitz's business this week. It seems that this is the year of the RFP. Mullen had also bid for Expedia's business earlier this year. Agency overhauls are being looked at as a way to increase efficiency while improving performance.


Friday, November 17, 2006

A blog for the Travel and Hotel Industry

Working as an interactive marketer for a very large hotel group leads me to search out online marketing tips and tactics that apply to a very fickle industry. Those utilizing the web for travel research, booking, and deals are one of the most savvy and cutting edge online segments out there. This blog will be my continued attempt to search out new sites, products, approaches, and strategies to use in the world of Hotel and Travel related online marketing. I welcome you all to tag along for the TRIP.