Tuesday, November 21, 2006

Orbitz Lands with Another Agency

Mullen, an Interpublic company, snatched up Orbitz's business this week. It seems that this is the year of the RFP. Mullen had also bid for Expedia's business earlier this year. Agency overhauls are being looked at as a way to increase efficiency while improving performance.

http://adage.com/article?article_id=113401

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